+49 160 94906090
About Alixl Consult
‚Visionary, Analyst, Performer – Your trusted Advisor & Interim Manager for Sales, Digitalization, Marketing & Engineering‘
Visionary
We embrace the pioneering spirit, we do not just see the future, we help our customers to actively shape it.
Performer
We consistently deliver results, that significantly exceed customer expectations and contribute exceptionally to their business goals.
Analyst
As analysts we professionally gather, interprete and evaluate complex customer data, processes and structures to identify patterns, trends and challenges.
25
YEARS OF
EXPERIENCE
Alexander C. Boehm – Founder & CEO
More info about me in my LinkedIn profile:
Alixl Consult – Building bridges between Industry, Software und Service
Successful transformation often fails due to language barriers: IT doesn’t understand Engineering, Sales doesn’t understand the real-world application, and the Service Provider doesn’t understand the customer’s specific operational framework.
As agnostic Interim Managers, we provide an independent perspective on your entire value chain. We understand all three sides of the market through our own leadership experience:
Service Providers: Our experts have built business units for digital services, developed new business models, and scaled international sales.
The Industrial Side: We have solved critical technical challenges in plant engineering and successfully returned products to market readiness.
Software Providers: We have positioned and strategically established complex enterprise solutions for global market leaders in highly competitive environments.
Independent Expertise: Free from ties to specific vendors or firms, we focus exclusively on the solution that offers the greatest economic and technical value for your company.
Indirect Procurement & Cost Optimization: We create full market transparency within your IT and software partner landscape. Our focus is on the consistent elimination of unnecessary costs (e.g., over-licensing) and the long-term reduction of Total Cost of Ownership (TCO).
Methodical Interface Competence: We bridge deep technical understanding with modern sales strategies and standardized processes. Our goal is not just the implementation of a system, but a measurable increase in performance.
Credibility at All Levels: Our experts moderate confidently at the executive level, manage complex Selling & Buying Centers, and resolve operational bottlenecks wherever they arise—whether in development or directly at the customer site.
To break down silos, translate technological superiority into measurable market success, and create structures that provide sustainable, long-term stability.
Appropriate Services for your Demand
Accelerated Performance: Cutting Costs, Optimizing Processes, and Securing Expert Leadership.
Interim Management
We provide experienced Interim Managers to take on leadership roles and critical, time-sensitive projects.
Key Benefits:
Knowledge Transfer: The option to onboard and train the permanent successor as part of the mandate.
Rapid Availability: Immediate deployment to bridge management gaps (avoiding lengthy recruitment processes).
Addressing Talent Shortages: Effective resolution of current skilled labor shortages in key positions through outsourcing.
The Ideal Balance: A perfect combination of technical expertise, objectivity, and flexibility.
Interim Roles:
Sales Manager
Marketing Manager
Digitalization Manager
Engineering Manager
Indirect Procurement Manager
Optimization of Processes, IT-Landscape and Staffing
Our consulting services focus on neutral & holistic optimization across three critical areas: business processes, software tools, and related staff performance.
We partner with organizations to identify inefficiencies and implement targeted improvements that drive measurable results, increase productivity.
We address:
Cost optimization of Software Licenses & IT Services
We focus on achieving significant, sustainable optimizations in an organization’s expenditures related to software licenses and services.
It provides a structured approach to gain market transparency and to optimize the entire software portfolio & IT service partner landscape ensuring maximum value and compliance while minimizing unnecessary spend.
We address:
‚Guerilla Sales‘ & Keynote Speaking
We recommend ‚Guerilla Sales‘ for its ability to generate maximum impact with minimal investment. The most significant advantage is Cost-Effectiveness.
We offer professional keynote speaking engagements tailored to sell or present your company, products or services
and hosting / moderation of congresses and symposia.
We address:
Selected Projects & Engagements
Strategic Sales Transformation & Performance Enhancement
Industry: High-End Software Engineering & IT Services
Company: Mid-sized Digitalization Expert (Anonymized)
Role: Interim Senior Director Digital Excellence & Sales (12 Months)
The sales department was heavily focused on existing accounts and purely technical “feature-based” consulting. There was a lack of systematic new business development, a centralized database, and measurable processes. Furthermore, trade fair appearances were failing to deliver the expected lead conversion rates.
Methodological Shift: Introduced Challenger and SPIN Selling to professionalize complex B2B sales cycles.
Structural Optimization: Established Selling and Buying Center models to effectively manage complex stakeholder landscapes.
Guerilla Sales & Lead Gen: Implemented “Guerilla Sales” tactics for unconventional and proactive market penetration.
Trade Fair Optimization: Realigned trade show strategies with a focus on active engagement and structured follow-up processes.
Digital Infrastructure: Built a centralized CRM system and consolidated decentralized documentation.
Governance: Successfully guided the sales organization through DIN ISO 9001 certification.
Exhibition Success: Achieved a significant increase in qualified trade fair leads through the Guerilla Sales approach (a substantial uptick compared to previous years).
Revenue Impact: Secured new reference clients with project volumes reaching the high six-figure range.
Sustainability: Achieved full team buy-in for the new CRM processes and methodological standards.
Certified Quality: Successfully validated sales quality through a passed ISO audit.
Competitive Displacement & Enterprise Account Orchestration
Industry: Industrial Automation / Software (Siemens Digital Industries Context)
End Client: Global Market Leader in HVAC (Heating, Ventilation, and Air Conditioning)
Role: Account Orchestrator / Senior Sales Strategist
The client utilized a legacy, deeply integrated system landscape dominated by a direct competitor (PTC, including Windchill PLM). The objective was to introduce Polarion (ALM) into a highly complex, mission-critical environment managed by a Buying Center with strong incumbent loyalty. The primary challenge was to break through technological barriers and demonstrate superior business value against the established provider.
Competitive Intelligence: Leveraged deep market and product expertise (from previous experience within the PTC partner ecosystem) to surgically address competitor weaknesses and position the internal solution’s superiority.
Account Orchestration: Centrally managed and synchronized the internal Selling Center, including Business Development, Portfolio Development, and PreSales teams.
Targeted PreSales: Directed the creation of specific, customer-centric demonstrations to provide tangible proof of technological value-add compared to the status quo.
Buying Center Management: Identified and strategically engaged critical stakeholders within a complex decision-making matrix.
Rapid Market Entry: Secured the initial project with a new customer in an exceptionally short sales cycle of only 3 months—unprecedented for enterprise software.
Scaling (Land & Expand): Successfully expanded the mandate from the initial phase to a 7-figure project volume within just 12 months.
Competitive Displacement: Successfully placed a core component (“Winning against PTC”) within a landscape previously dominated by the competitor.
Business Unit Development “Digital Services” & Business Model Innovation
Industry: Engineering & Technology Services
Company: SII Technologies / formerly CADCON Engineering
Role: Interim Head of Business Unit Digital Services (13 Months)
The traditional engineering division (CAD, Robotics, Automation) was facing severe margin and pricing pressure. Additionally, the sales structure was inefficient, with 24 sales representatives working in decentralized silos (Outlook/Excel), which hindered transparency and synergies. Following a rebranding (post-merger situation), the company also faced the risk of losing critical framework agreements with major key accounts.
Business Unit Building: Conceptualized and built the new “Digital Services” unit from scratch, including the recruitment and onboarding of a 5-person expert team within 3 months.
Business Model Innovation: Drove the transformation from a pure service provider to a solution provider by introducing Consulting Services (Systems Engineering) and high-margin Service Level Agreements (SLAs) for software applications (RM, ALM, CRM).
Sales Operations & Digitalization: Led the group-wide implementation and adoption of Salesforce CRM to replace decentralized documentation, creating global transparency through the integration of SAP customer data.
Key Account Recovery: Strategically recaptured a major corporate account that had removed the company from its supplier list due to the rebranding.
Sales Performance: Massive over-achievement of sales targets by > 200%.
Future-Proofing: Successfully diversified the portfolio through high-margin digital and consulting revenue streams.
Operational Efficiency: Established a unified, global sales database via Salesforce for the entire organization.
Customer Retention: Secured core business by reactivating strategically vital key accounts and closing long-term SLAs.
Technical Troubleshooting & R&D Turnaround (Plant Engineering)
Industry: Heavy Industry / Process & Weighing Technology
Company: FLSmidth Cement (now Fuller Technologies)
Role: Technical Assistant to the Executive Board / Member of the Executive Board
A strategically vital product segment (apron weighfeeders for bulk materials) was virtually unsellable due to severe measurement inaccuracies (> 20%). The primary cause was uncontrolled thermal influence on the mechanical components. The challenge was to increase accuracy to below 5%, develop a retrofit solution for the global installed base (including Poland, Mexico, and Saudi Arabia), and rectify the insufficient legacy 2D documentation.
Digital Twin & Simulation: Introduced 3D CAD (SolidWorks) and FEM analysis (Ansys) to virtually model structural integrity and thermal behavior.
Development Efficiency: Replaced costly and time-consuming physical prototyping cycles with virtual problem-solving and digital twin simulations.
Prototyping & Testing: Supervised the reconstruction and testing of a prototype weighfeeder in the technical center, applying new technological insights.
Global Proof of Concept: Led the first on-site retrofit of an existing plant in Poland under real-world operating conditions.
Precision Breakthrough: Achieved a measurement deviation of under 2% (surpassing the 5% target), securing technological market leadership in this segment.
Market Reactivation: Successfully reintroduced the product to the global market, halting a significant looming threat to the company’s reputation.
Cost Efficiency: Drastically reduced R&D expenditures by switching to a simulation-driven development approach (“First Time Right”).
Asset Modernization: Successfully modernized the global installed base through validated retrofit kits, ensuring long-term site viability.
Founders References
Alixl Consult is backed by over 25 years of experience in actively shaping digital transformation. I have contributed my expertise in senior leadership roles at the following companies:
Siemens Digital Industries
Account Orchestrator
“As Account Orchestrator, I was responsible for sales and business development across the entire software portfolio (including NX, Teamcenter, MindSphere), with a strategic focus on the Automotive and Defense industries.”
PTC
Senior Key Account Manager
“While serving as Senior Key Account Manager for PTC Partners, I secured 1st place in Germany and 11th in EMEA within the 2016 PTC Winner’s Circle, recognizing my exceptional sales performance and quota fulfillment.”
adesso
Senior Sales Manager
“In my role as Senior Sales Manager, I supported key accounts in implementing complex IT services within the fields of Digital Production, Smart Connected Products, and Enterprise Architecture.“
FLSmidth Pfister
Technical Assistant to the CEO / Member of the Management Board
“As Technical Assistant to the Executive Board, I managed the executive staff and the testing laboratory, while overseeing global technical troubleshooting and the implementation of IT solutions.“
SII Technologies
Head of Digital Services / Chief Evangelist
“As Head of Business Unit Digital Services and Chief Evangelist, I strategically developed the digital services consulting business and led interdisciplinary teams.“
CADENAS
Head of Project Management
“During my many years of tenure as Head of Project Management, I led international teams in Germany, Italy, France, and Croatia. In this role, I was responsible for the disciplinary leadership of up to 25 employees as well as the professional leadership of 100 employees.”
Checkout Our Testimonials
Christoph Soier
Area Sales Manager at a globally operating mechanical engineering group
I had the pleasure of getting to know Alexander as someone with a keen understanding of processes and workflows. He also has the courage to fundamentally change and simplify things — eliminating bureaucracy and shortening paths for corporations as well as their employees. In several discussions, I was able to witness his sharp insight into how processes, hierarchies, and responsibilities can be analyzed and optimized. Alexander impresses with a unique combination of confidence and smart creativity. Every exchange with him has been a true intellectual journey, one that always delivered results!
Berthold Puchta
VP Europe
Grid Dynamics Holdings, Inc.
I can attest to Alexander’s exceptional leadership and strategic vision. Your Business Development acumen is phenomenal; you have a unique ability to align shared goals, turning every sales engagement into a focused, mutually beneficial partnership. You consistently provide outstanding strategic direction and deliver immense real business value.
Sven Mauer
Enterprise Sales Executive
Siemens Digital Industries
Based on a successful collaboration in the demanding Siemens Digital Industries Sales environment, I enthusiastically recommend Alexander Boehm for his combination of strategic alignment, commitment to shared goals, ability to translate complex capabilities into customer value, and instrumental role in achieving collective targets through effective pipeline management and cross-functional communication.
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+49 160 94906090
Trusted Advisor & Interim Manager
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